ABOUT THIS PROJECT
“Both a civic gesture and a promotional medium, the intertwined, looped ribbon design expresses the dynamism of pedestrian and vehicle traffic movements that intersect at this important London junction. The stainless steel ribbon twists as it encircles the screen, defining a varying silhouette when seen from different viewpoints”, said Melodie leung, senior associate at Zaha Hadid Design. This project was a collaboration with CIG-Architecture.
A ZAHA HADID DESIGN
MARKETING 2.0
We are very pleased to present to you one of our most prestigious projects from 2018. After months of hard work, this billboard has been put into use. It was designed by Zaha Hadid Architects for JCDecaux. It has been a unique collaboration between them, with a view to developing new opportunities for media platforms; in other words, reinvent the billboard in the form of public art.
IMPRESSIVE
MEASUREMENTS
29858 x 4013 x 9663 cm
MATERIAL
Stainless steel AISI16L
FINISH
Directionless brushed
LED
107 m2